Today, Fractional Retreats LLC is one of only a handful of companies in the country that specializes in the fractional conversion of stand-alone vacation homes. Fractional Retreats simplifies the process of converting existing vacation real estate over to fractional ownership. Vacation home sellers receive significant value when they reposition their homes for fractional ownership - they can often sell their homes quicker without discounting the price. Buyers win with fractional ownership as well because they can now afford a luxury vacation home while only paying for the amount that they actually use.

The Fractional Retreats Team

Fractional Retreats was founded in March of 2007 by Daniel G. Morton. As an analyst of trends targeting shifts in consumer behaviors and spending patterns, Daniel became aware of the growing interest in fractional ownership a decade ago. Prior to the formation of Fractional Retreats, he spent a number of years converting commercial real estate for institutional “tenant in common” (TIC) investors.  Daniel has extensive experience with the commercial TIC real estate model, the cousin to the fractional vacation home model and has personally been involved in nearly $300 million worth of commercial TIC conversions.

Fractional Retreats LLC was born from Daniel’s realization that there was an obvious need in the residential industry for a service based model similar to the one he used to fractionalize stand alone commercial properties. He applied this knowledge to launch his company and in the process create a new niche market that speaks to a rapidly growing need in the residential real estate market: fractional conversion management services.

Burma Naylor is a successful real estate agent and co-owner of Mountain Realty based in Eagle, Idaho. She has been involved in real estate for over seven years with specific experience and insights in marketing to and attracting high net worth clients. Burma brings her diverse residential real estate knowledge to Fractional Retreats as the head of Realtor relations. Burma is responsible for negotiating and contracting with third-party real estate agents across the nation.

Justin Waldron’s professional career might best be described as eclectic. As a business development professional, aspiring writer, professional speaker, trainer and coach he works to help businesses understand and use networking, relationship and rapport building to establish value-added, lasting professional relationships with clientele.

In addition to working in Sales & Marketing for more than 12 years, Justin a Business Psychology major, has trained as a Hypnotist studying Neuro-Linguistic Programming, Psycho-Linguistics, and Visuomotor Behavior Rehearsal to help others reach their personal goals.  He has developed a Corporate Wellness Consulting Company and has worked as a personal trainer, a personnel recruiter, a quality specialist, and a networking coach. Justin joins Fractional Retreats, LLC out of his love for travel and real estate; also out of his passion to educate consumers on an increasingly beneficial trend in the industry.

Brian Critchfield and his team at Navel Marketing handle the marketing and branding for Fractional Retreats. Brian has over 13 years of marketing, sales, and business development experience. He has been instrumental in launching and building several organizations in the real estate, retail technology, mobile technology, professional services, and food industries. His track record includes launching and building sales forces, building sales channels, launching new divisions, developing manufacturing relationships, re-branding and re-positioning companies, and helping major technology firms launch products and develop go-to-market strategies. Before starting Navel Marketing, Brian served as the President, CEO, Co-Founder, and Chief Strategist at Boise-based BlueLine Grassroots Marketing for 3 1/2 years.